eMarketing [electronic resource] The Essential Guide to Marketing in a Digital World Rob Stokes
Material type: TextPublication details: The Red & Yellow Creative School of Business 2018Edition: 6th EditionDescription: 1 online resource (619 pages) illusISBN:- 9780620780599
- 0620780592
Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Electronic Materials | CamTech Library | Digital Collections | 1 | Available |
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eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.
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