eMarketing [electronic resource] The Essential Guide to Marketing in a Digital World
Stokes, Rob
eMarketing [electronic resource] The Essential Guide to Marketing in a Digital World Rob Stokes - 6th Edition - The Red & Yellow Creative School of Business 2018 - 1 online resource (619 pages) illus.
eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.
9780620780599 0620780592
Business & Economics
Sales & Marketing
eMarketing [electronic resource] The Essential Guide to Marketing in a Digital World Rob Stokes - 6th Edition - The Red & Yellow Creative School of Business 2018 - 1 online resource (619 pages) illus.
eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.
9780620780599 0620780592
Business & Economics
Sales & Marketing