MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01420nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220519014102.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220518b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780620780599 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0620780592 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
0 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Edition number |
0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stokes, Rob |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
eMarketing [electronic resource] |
| Remainder of title |
The Essential Guide to Marketing in a Digital World |
| Statement of responsibility, etc. |
Rob Stokes |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
The Red & Yellow Creative School of Business |
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (619 pages) |
| Other physical details |
illus. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sales & Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://drive.google.com/file/d/1vedlZ463X77RqihXKJ9pnfo_L5PouP7D/view?usp=sharing |
| Public note |
Public access |
| 887 ## - NON-MARC INFORMATION FIELD |
|---|
| Source of data |
CamTech Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Electronic Materials |
| Suppress in OPAC |
No |
