eMarketing [electronic resource] The Essential Guide to Marketing in a Digital World Rob Stokes

By:

Stokes, Rob

Material type: Text

TextPublication details: The Red & Yellow Creative School of Business 2018Edition: 6th EditionDescription: 1 online resource (619 pages) illusISBN:

9780620780599
0620780592

Subject(s):

Online resources:

Public access

Summary: eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Electronic Materials	CamTech Library	Digital Collections		1	Available

eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.

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