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Friends with benefits : a social media marketing handbook / by Darren Barefoot and Julie Szabo.

By: Contributor(s): Material type: TextTextPublication details: San Francisco, CA : No Starch Press, c2010.Description: xxvii, 280 p. : ill. ; 23 cmISBN:
  • 9781593271992 (pbk.) :
  • 1593271999 (pbk.) :
Subject(s): DDC classification:
  • 658.8 BAR 22
LOC classification:
  • HF5415.1265 .B3334 2010
Online resources:
Contents:
What is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities.
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Includes bibliographical references and index.

What is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities.

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