Friends with benefits : a social media marketing handbook /
Barefoot, Darren, 1974-
Friends with benefits : a social media marketing handbook / by Darren Barefoot and Julie Szabo. - San Francisco, CA : No Starch Press, c2010. - xxvii, 280 p. : ill. ; 23 cm.
Includes bibliographical references and index.
What is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities.
9781593271992 (pbk.) : $24.95 1593271999 (pbk.) : $24.95
2009032426
GBA985245 bnb
015358012 Uk
Internet marketing.
Online social networks.
HF5415.1265 / .B3334 2010
658.8 BAR
Friends with benefits : a social media marketing handbook / by Darren Barefoot and Julie Szabo. - San Francisco, CA : No Starch Press, c2010. - xxvii, 280 p. : ill. ; 23 cm.
Includes bibliographical references and index.
What is social media? -- Get social media ready -- Flagging a ride : finding the right bloggers and communities -- Netiquette : Miss Manners for the Web -- Stick out your thumb : devising your pitch -- Measuring success : how to monitor the Web -- Is social media marketing risky business? -- Damage control in the digital age -- Does MySpace still matter? -- Understanding Facebook -- Video marketing with YouTube and other video sharing sites -- The Twitter revolution -- The power of crowds : understanding and participating in online communities.
9781593271992 (pbk.) : $24.95 1593271999 (pbk.) : $24.95
2009032426
GBA985245 bnb
015358012 Uk
Internet marketing.
Online social networks.
HF5415.1265 / .B3334 2010
658.8 BAR