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Reimagining design : unlocking strategic innovation / Kevin Bethune, foreword by John Maeda.

By: Material type: TextTextSeries: Simplicity: design, technology, business, lifePublisher: Cambridge : The MIT Press, [2022]Description: xii, 195 pages : illustrations ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780262046503
Subject(s): DDC classification:
  • 658.4 BET 23
LOC classification:
  • HD45 .B424 2022
Summary: "How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"-- Provided by publisher.
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Includes bibliographical references and index.

"How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"-- Provided by publisher.

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