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Reimagining design : unlocking strategic innovation / Kevin Bethune, foreword by John Maeda.

By: Material type: TextTextSeries: Simplicity: design, technology, business, lifePublisher: Cambridge : The MIT Press, [2022]Description: xii, 195 pages : illustrations ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780262046503
Subject(s): DDC classification:
  • 658.4 BET 23
LOC classification:
  • HD45 .B424 2022
Summary: "How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"-- Provided by publisher.
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Holdings
Item type Current library Shelving location Call number Copy number Status Barcode
Books Books CamTech Library FaB's Corner, Faculty of Build Environment 658.4 BET (Browse shelf(Opens below)) C.1 Available 0000002774

Includes bibliographical references and index.

"How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"-- Provided by publisher.

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