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Reimagining design : unlocking strategic innovation /

Bethune, Kevin G.,

Reimagining design : unlocking strategic innovation / Kevin Bethune, foreword by John Maeda. - xii, 195 pages : illustrations ; 21 cm - Simplicity: design, technology, business, life .

Includes bibliographical references and index.

"How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"--

ISBN: 9780262046503

LCCN: 2021005683

Subjects--Topical Terms:
Technological innovations--Management.
Strategic planning.
Creative ability in business.

LC Class. No.: HD45 / .B424 2022

Dewey Class. No.: 658.4 BET

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