Understanding Digital Marketing [electronic resource] Marketing Strategies for Engaging the Digital Generation Damian Ryan

By:

Ryan, Damian

Material type: Text

TextLanguage: eng Publication details: Kogan Page 2014Edition: 3rd edDescription: 1 online resource (436 pages) illusISBN:

9780749471033
2014013409
0749471034

Subject(s):

Business & Economics -- Industries

Online resources:

Public access

Summary: Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies, large and small, have harnessed social media, blogs, video, e-mail, mobile and search to boost their brand and engage with consumers. Covering a wide range of world-class, award-winning campaigns including Red Bull and Stratos, Peugeot: Let Your Body Drive, and Students Beans’ Freshersfields.com, The Best Digital Marketing Campaigns in the World II is an inspirational showcase of digital creativity

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Electronic Materials	CamTech Library	Digital Collections		1	Available

Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies, large and small, have harnessed social media, blogs, video, e-mail, mobile and search to boost their brand and engage with consumers. Covering a wide range of world-class, award-winning campaigns including Red Bull and Stratos, Peugeot: Let Your Body Drive, and Students Beans’ Freshersfields.com, The Best Digital Marketing Campaigns in the World II is an inspirational showcase of digital creativity

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