Understanding Digital Marketing [electronic resource] Marketing Strategies for Engaging the Digital Generation
Ryan, Damian
Understanding Digital Marketing [electronic resource] Marketing Strategies for Engaging the Digital Generation Damian Ryan - 3rd ed. - Kogan Page 2014 - 1 online resource (436 pages) illus.
Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies, large and small, have harnessed social media, blogs, video, e-mail, mobile and search to boost their brand and engage with consumers. Covering a wide range of world-class, award-winning campaigns including Red Bull and Stratos, Peugeot: Let Your Body Drive, and Students Beans’ Freshersfields.com, The Best Digital Marketing Campaigns in the World II is an inspirational showcase of digital creativity
9780749471033 2014013409 0749471034
Business & Economics --Industries
Understanding Digital Marketing [electronic resource] Marketing Strategies for Engaging the Digital Generation Damian Ryan - 3rd ed. - Kogan Page 2014 - 1 online resource (436 pages) illus.
Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies, large and small, have harnessed social media, blogs, video, e-mail, mobile and search to boost their brand and engage with consumers. Covering a wide range of world-class, award-winning campaigns including Red Bull and Stratos, Peugeot: Let Your Body Drive, and Students Beans’ Freshersfields.com, The Best Digital Marketing Campaigns in the World II is an inspirational showcase of digital creativity
9780749471033 2014013409 0749471034
Business & Economics --Industries