MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01346nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220518235237.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220518b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749471033 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
2014013409 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749471034 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
0 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Edition number |
0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ryan, Damian |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Understanding Digital Marketing [electronic resource] |
| Remainder of title |
Marketing Strategies for Engaging the Digital Generation |
| Statement of responsibility, etc. |
Damian Ryan |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Kogan Page |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (436 pages) |
| Other physical details |
illus. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies, large and small, have harnessed social media, blogs, video, e-mail, mobile and search to boost their brand and engage with consumers. Covering a wide range of world-class, award-winning campaigns including Red Bull and Stratos, Peugeot: Let Your Body Drive, and Students Beans’ Freshersfields.com, The Best Digital Marketing Campaigns in the World II is an inspirational showcase of digital creativity |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business & Economics |
| General subdivision |
Industries |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://drive.google.com/file/d/1t9rwAlmxbai_2ye7T58Qbs4Wwwhpo5wK/view?usp=sharing |
| Public note |
Public access |
| 887 ## - NON-MARC INFORMATION FIELD |
|---|
| Source of data |
CamTech Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Electronic Materials |
| Suppress in OPAC |
No |
