Research perspectives on social media influencers and brand communication / Brandi Watkins.

Contributor(s):

Watkins, Brandi [editor.]

Material type: Text

TextPublisher: Lanham : Lexington Books, 2020Description: pages cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781793613615

Subject(s):

DDC classification:

658.872 WAT

Summary: "This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influence brand communication from a variety of perspectives and contexts"-- Provided by publisher.

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Holdings
Item type	Current library	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	CamTech Library	General Collections	658.872 WAT (Browse shelf(Opens below))	1	Available		CamTech 000924

"This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influence brand communication from a variety of perspectives and contexts"-- Provided by publisher.

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