Research perspectives on social media influencers and brand communication / (Record no. 381)

MARC details
000 -LEADER
fixed length control field 01341nam a22003735i 4500
001 - CONTROL NUMBER
control field 21762225
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220708002841.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201019s2020 mdu 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2020948472
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781793613615
Qualifying information (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9781793613622
Qualifying information (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 WAT
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Edition number 0
245 00 - TITLE STATEMENT
Title Research perspectives on social media influencers and brand communication /
Statement of responsibility, etc. Brandi Watkins.
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 2011
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Lanham :
Name of producer, publisher, distributor, manufacturer Lexington Books,
Date of production, publication, distribution, manufacture, or copyright notice 2020.
300 ## - PHYSICAL DESCRIPTION
Extent pages cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
520 ## - SUMMARY, ETC.
Summary, etc. "This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influence brand communication from a variety of perspectives and contexts"--
Assigning source Provided by publisher.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Relationship marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Watkins, Brandi,
Relator term editor.
843 ## - REPRODUCTION NOTE
Type of reproduction Photocopy
887 ## - NON-MARC INFORMATION FIELD
Source of data CamTech Library
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b ibc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     CamTech Library CamTech Library General Collections 07/08/2022   658.872 WAT CamTech 000924 07/08/2022 1 07/08/2022 Books