Digital Marketing [electronic resource] (Record no. 204)
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000 -LEADER | |
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fixed length control field | 01102nam a22002777a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220518235009.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220516b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781138039568 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 113803956X |
040 ## - CATALOGING SOURCE | |
Transcribing agency | 0 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.872 CHA |
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
Edition number | 0 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Charlesworth, Alan |
245 ## - TITLE STATEMENT | |
Title | Digital Marketing [electronic resource] |
Remainder of title | A Practical Approach |
Statement of responsibility, etc. | Alan Charlesworth |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | Taylor & Francis Ltd |
Date of publication, distribution, etc. | 2018 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 online resource (326 pages) |
Other physical details | illus. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Written accessibly by an expert academic, Digital Marketing offers a revolutionary set of learning tools that can change the way students engage with theory and practice of emarketing and, unlike any other text, readies them for the real world in which they will be employed.<br/><br/> |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Sales and marketing management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Sales and marketing |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://drive.google.com/file/d/1c5uJH45F59121XBgxNEJrIulj5j4-LJU/view?usp=sharing |
Public note | Public access |
887 ## - NON-MARC INFORMATION FIELD | |
Source of data | CamTech Library |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Electronic Materials |
Suppress in OPAC | No |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Date last seen | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | CamTech Library | CamTech Library | Digital Collections | 05/16/2022 | 658.872 CHA | 05/16/2022 | 1 | 05/16/2022 | Electronic Materials |