The art of persuasion : winning without intimidation

Burg, Bob

The art of persuasion : winning without intimidation Bob Burg - Shippensburg, PA Tremendous Life Books ; Sound Wisdom Books, Mechanicsburg, PA, 2011 - xiv, 223 pages 22 cm

After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have--and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking--they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. Coverage includes: making people feel important; everything is negotiable; dealing with difficult people; what sets you apart from the rest; and nuggets of wisdom. -- Edited summary from book.

9781640951198


Persuasion (Psychology)
Influence (Psychology)
Communication

153.852 BUR