MARC details
| 000 -LEADER |
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| fixed length control field |
02689nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230226195032.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230226b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780349401386 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.761 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
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| Edition number |
0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Berkowski, George |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
How to build a billion dollar app [electronic resource]: |
| Remainder of title |
discover the secrets of the most successful entrepreneurs of our time |
| Statement of responsibility, etc. |
George Berkowski |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Piatkus |
| Date of publication, distribution, etc. |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 digital resource (xiv, 465 pages) |
| Other physical details |
illustrations |
| Dimensions |
24 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
eorge Berkowski is one of the masterminds behind one app on its way to breaking into this elite group<br/>Hailo<br/>the smartphone app which allows users to hail taxis from their mobile phones. In How to Build a Billion Dollar App, George draws on his experiences as Head of Product at Hailo, founder of internet dating startup WooMe (sold to Zoosk in 2011) and advisor to Fly Victor (the startup currently revolutionising<br/>and disrupting<br/>the private aviation industry) to show readers how to translate an idea for an app into a real world service, product and business |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A billion humans now have smartphones. We've downloaded more than 500,000 different apps more than 35 billion times. Apps are not only changing the way we communicate, shop, interact and travel, but they are becoming the dominant platform by which we manage many parts of our lives. Despite this, there are only a handful of mobile businesses that have cracked the code to making it billion-dollar big. George Berkowski is one of the masterminds behind one app on its way to breaking into this elite group - Hailo - the smartphone app which allows users to hail taxis from their mobile phones. In How to Build a Billion Dollar App, George draws on his experiences as Head of Product at Hailo, founder of internet dating startup WooMe (sold to Zoosk in 2011) and advisor to Fly Victor (the startup currently revolutionising - and disrupting - the private aviation industry) to show readers how to translate an idea for an app into a real world service, product and business. How to Build a Billion Dollar App provides practical advice on the nitty-gritty of building an app-based business - from the mechanics of user acquisition to securing the funding necessary for growth - interwoven with the inside story of Hailo and other billion dollar apps including Angry Birds, Whatsapp, Snapchat and Square. It will be essential reading for anybody with a great idea for an app-based business. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Application software |
| General subdivision |
Development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet software industry |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Electronic Materials |
| Suppress in OPAC |
No |
