Foreign languages in advertising : (Record no. 383)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03936nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220708005817.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220708b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 HOR |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Edition number | 0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hornikx, Jos |
| 245 ## - TITLE STATEMENT | |
| Title | Foreign languages in advertising : |
| Remainder of title | linguistic and marketing perspectives |
| Statement of responsibility, etc. | Jos Hornikx, Frank van Meurs. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cham, Switzerland |
| Name of publisher, distributor, etc. | Palgrave Macmillan, Springer Nature Switzerland AG |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 253 pages |
| Other physical details | illustrations |
| Dimensions | 22 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Intro --<br/>Preface --<br/>Acknowledgements --<br/>Contents --<br/>List of Figures --<br/>List of Tables --<br/>List of Boxes --<br/>Part I Introduction and Theoretical Backgrounds --<br/>1 Introduction --<br/>1.1 Academic Interest in Foreign Languages in Advertising --<br/>1.2 Starting Point: Consumer Culture Positioning --<br/>1.3 Aims and Scope --<br/>References --<br/>2 Theoretical Perspectives --<br/>2.1 Defining Advertising and Foreign Languages --<br/>2.1.1 Advertising --<br/>2.1.2 Foreign Languages --<br/>2.2 Manifestations of Foreign Languages: Types of Code-Switching --<br/>2.3 Languages in the Mind --<br/>2.3.1 Revised Hierarchical Model 2.3.2 Conceptual Feature Model --<br/>2.4 The Socio-Communicative Context of Foreign Languages in Advertising --<br/>2.4.1 Markedness Model --<br/>2.4.2 Communication Accommodation Theory --<br/>2.4.3 Language Attitudes --<br/>2.4.4 National and Ethnic Stereotypes --<br/>2.5 Conclusion --<br/>References --<br/>Part II Foreign Language Strategies --<br/>3 Foreign Language Display --<br/>3.1 Foreign Language Display in Advertising Practice --<br/>3.2 The Country-of-Origin Effect --<br/>3.2.1 COO and Product Congruence --<br/>3.2.2 Ways of Expressing a COO --<br/>3.3 Foreign Language Display and Country of Origin 3.3.1 Early Research on Foreign Language Display --<br/>3.3.2 Linking Foreign Language Display to the COO Effect --<br/>3.3.3 Foreign Language Display and Product Congruence --<br/>3.4 Evoking Ethnocultural Associations --<br/>3.5 The Role of Comprehension --<br/>3.5.1 Psycholinguistic Perspective --<br/>3.5.2 Sociolinguistic Perspective --<br/>3.6 Curiosity, Attention, and Recall --<br/>3.6.1 Curiosity and Attention --<br/>3.6.2 Recall --<br/>3.7 Conclusion --<br/>References --<br/>4 English as a Global Language --<br/>4.1 English as a Special Case of Foreign Language Display --<br/>4.1.1 Globalness Associations --<br/>4.1.2 Globalness and Reach 4.2 Similarities Between English and Other Cases of Foreign Language Display --<br/>4.3 Use of English in Advertising --<br/>4.3.1 Global Use of English --<br/>4.3.2 Parts of the Ad Where English Is Used --<br/>4.3.3 The Role of Product Type and Origin --<br/>4.4 Consumer Perceptions of English in Advertising --<br/>4.4.1 Perceptions of Internationalness --<br/>4.4.2 Perceptions of Modernity --<br/>4.4.3 Perceptions of Success --<br/>4.5 Conclusion --<br/>References --<br/>5 Ethnic Language --<br/>5.1 Local Language and Ethnic Language --<br/>5.2 Ethnicity and Ethnic Adaptation --<br/>5.2.1 The Notion of Ethnicity --<br/>5.2.2 Ethnic Adaptation 5.2.3 Theoretical Accounts for Ethnic Adaptation --<br/>5.3 Research on Ethnic Language in Advertising --<br/>5.4 Spanish as Ethnic Language for Hispanics in the USA --<br/>5.4.1 Assumptions: Identity and Cultural Sensitivity --<br/>5.4.2 The Impact of Acculturation --<br/>5.4.3 The Impact of Other Moderators --<br/>5.4.4 Code-Switching Direction Effect --<br/>5.4.5 Word Associations --<br/>5.5 Conclusion --<br/>References --<br/>Part III Complexities and Conclusions --<br/>6 Extensions and Complexities --<br/>6.1 Extensions --<br/>6.1.1 Accents --<br/>6.1.2 Beyond Advertising: Packaging and Linguistic Landscape |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Language and languages in advertising. |
| 843 ## - REPRODUCTION NOTE | |
| Type of reproduction | Photocopy |
| 887 ## - NON-MARC INFORMATION FIELD | |
| Source of data | CamTech Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | CamTech Library | CamTech Library | General Collections | 07/08/2022 | 659.1 HOR | CamTech 000884 | 07/08/2022 | 1 | 07/08/2022 | Books |