Wiley The End of Advertising as We Know It (Record no. 917)
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fixed length control field | 01898nam a22002177a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230215195218.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230215b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0723812484102 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780471429661 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | 0 |
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
Edition number | 0 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Zyman, Sergio |
245 ## - TITLE STATEMENT | |
Title | Wiley The End of Advertising as We Know It |
Statement of responsibility, etc. | by Sergio Zyman (Author) |
250 ## - EDITION STATEMENT | |
Edition statement | 1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Name of publisher, distributor, etc. | John Wiley & Sons, Inc. |
500 ## - GENERAL NOTE | |
General note | January 9, 2004 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | The controversial marketing guru discusses the revolution in advertising strategy<br/>"What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business<br/>In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success. |
887 ## - NON-MARC INFORMATION FIELD | |
Source of data | CamTech Library |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Suppress in OPAC | No |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date due | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
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Dewey Decimal Classification | CamTech Library | CamTech Library | General Collections | 02/15/2023 | 1 | 0000001321 | 03/01/2023 | 02/15/2023 | 02/15/2023 | C.1 | 02/15/2023 | Books |