Wiley The End of Advertising as We Know It (Record no. 917)

MARC details
000 -LEADER
fixed length control field 01898nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230215195218.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0723812484102
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471429661
040 ## - CATALOGING SOURCE
Transcribing agency 0
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Edition number 0
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zyman, Sergio
245 ## - TITLE STATEMENT
Title Wiley The End of Advertising as We Know It
Statement of responsibility, etc. by Sergio Zyman (Author)
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. John Wiley & Sons, Inc.
500 ## - GENERAL NOTE
General note January 9, 2004
520 ## - SUMMARY, ETC.
Summary, etc. The controversial marketing guru discusses the revolution in advertising strategy<br/>"What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business<br/>In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.
887 ## - NON-MARC INFORMATION FIELD
Source of data CamTech Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Barcode Date due Date last seen Date last checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     CamTech Library CamTech Library General Collections 02/15/2023 1 0000001321 03/01/2023 02/15/2023 02/15/2023 C.1 02/15/2023 Books