Understanding Artificial Intelligence: (Record no. 2108)

MARC details
000 -LEADER
fixed length control field 02520nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250124154316.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250124b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783030252700
040 ## - CATALOGING SOURCE
Transcribing agency 0
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 006 KRE
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Edition number 0
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kreutzer, Ralf T.
245 ## - TITLE STATEMENT
Title Understanding Artificial Intelligence:
Remainder of title Fundamentals, Use Cases and Methods for a Corporate AI Journey (Management for Professionals)
Statement of responsibility, etc. by Ralf T. Kreutzer (Author), Marie Sirrenberg (Author)
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Springer
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 313 pages
Dimensions 21 cm
520 ## - SUMMARY, ETC.
Summary, etc. Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread into all areas of the economy and life, and will disrupt business processes and business models in the years to come.<br/><br/>In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI. In a series of best-practice cases, the book subsequently highlights a broad range of sectors and industries, from production to services; from customer service to marketing and sales; and in industries like retail, health care, energy, transportation and many more. In closing, a dedicated chapter outlines a roadmap for a specific corporate AI journey.<br/><br/>No one can ignore intensive work with AI today - neither as a private person, let alone as a top performer in companies. This book offers a thorough, carefully crafted, and easy to understand entry into the field of AI. The central terms used in the AI ​​context are given a very good explanation. In addition, a number of cases show what AI can do today and where the journey is heading. An important book that you should not miss!<br/><br/>Professor Dr. Harley Krohmer<br/>University of Bern<br/><br/>"Inspiring, thought provoking and comprehensive, this book is wittingly designed to be a catalyst for your individual and corporate AI journey.”<br/><br/>Avo Schönbohm, Professor at the Berlin School of Economics and Law, Enterprise Game Designer at LUDEO and Business Punk
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sirrenberg, Marie
887 ## - NON-MARC INFORMATION FIELD
Source of data CamTech Library
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     CamTech Library CamTech Library FaB's Corner, Faculty of Build Environment 01/24/2025 1 006 KRE 0000002621 02/07/2025 01/24/2025 01/24/2025 C.1 01/24/2025 Books