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Handbook of research methods for marketing management / edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle.

Contributor(s): Material type: TextTextSeries: Handbooks of research methods in managementPublisher: Cheltenham, UK ; Northampton, Massachusetts : Edward Elgar Publishing, [2021]Description: viii, 382 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781788976947
Subject(s): DDC classification:
  • 658.8 NUN
LOC classification:
  • HF5415.13 .H3475 2021
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