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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextLanguage: eng Series: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 0072935898 (alk. paper)
  • 9780072935899
Subject(s): DDC classification:
  • 658.8 PER  22
LOC classification:
  • HF5415 .M378 2006
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Item type Current library Shelving location Call number Copy number Status Date due Barcode
Books Books CamTech Library General Collections 658.8 PER (Browse shelf(Opens below)) 1 Available CamTech 000816

Includes bibliographical references and indexes.

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