Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type: TextLanguage: eng Series: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2006.Edition: 10th edDescription: xl, 638 p. : col. ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0072935898 (alk. paper)
- 9780072935899
- 658.8 PER 22
- HF5415 .M378 2006
Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | CamTech Library | General Collections | 658.8 PER (Browse shelf(Opens below)) | 1 | Available | CamTech 000816 |
Includes bibliographical references and indexes.
There are no comments on this title.
Log in to your account to post a comment.