Includes bibliographical references and index.

"Chinese Public Diplomacy discusses developments in China's soft power and public diplomacy. China's government, as well as an increasing number of Chinese individuals and civil society groups, is starting to participate in global networks with public and private actors, bringing new dynamics to China's public diplomacy. The text looks at China's image in different parts of the world and describes show state and non-state actors try to address or pre-empt image problems with various public diplomacy tools. Comprehending the Chinese conceptualization of public diplomacy is furthermore important because it helps to better understand how China applies noncoercive strategies to shape the international environment along its long-term interests"--From publisher website.