Includes index.

Introduction: How do we "professionalize" our small business? -- Leadership. Step one: The cockpit : become a business on a mission -- Step one: Part two : define your key characteristics -- Step one: Part three : determine your critical actions - Marketing. Step two: The right engine : clarify your marketing message using the storybrand framework - Sales. Step three: The left engine : craft a million-dollar sales pitch - Products. Step four: The wings : optimize your product offering with the Product optimization playbook -- Overhead and operations. Step five: The body : streamline your overhead and operations with Management and productivity made simple -- Cash flow. Step six: Fuel tanks get control of your finances with Small business cash flow made simple -- How to install the small business flight plan.

The author of the bestselling Building a StoryBrand discusses the ways that small business owners can identify and reach key customers, find and hire the best job candidates, and expand their business.

"Running a small business is no easy feat. As a small business owner, it's easy to get overwhelmed by the number of hats you have to wear to be successful. You started the business so you could share the product you love with the world, but logistics are getting in the way. Donald Miller knows this frustration all too well. He faced the same challenge when starting his company. While he knew his time was best spent creating content for small-business owners, he was constantly being torn away to focus on things he didn't understand. After several years of figuring it out, Donald has decided it's time to share what he learned." -- Amazon.com.