Includes bibliographical references and index.

Feminist media perspectives / Margaret Gallagher -- New horizons for communication theory in the new media age / Denis McQuail -- From modernization to participation: the past and future of development communications in media studies / Robert Huesca -- Tensions between popular and alternative music: REM as an artist-intellectual / Robert Sloane -- Approaches to media history / John Nerone -- Ethical issues in media production / Sharon L. Bracci -- Digital capitalism: a status report on the corporate commonwealth of information / Dan Schiller -- Media production: individuals, organizations, institutions / James S. Ettema & D. Charles Whitney -- From the playboy to the hustler: class, race, and the marketing of masculinity / Gail Dines and Elizabeth R. Perea -- Selling survivor: the use of TV news to promote entertainment / Matthew P. McAllister -- Constructing youth: media, youth and the politics of representation / Sharon R. Mazzarella -- The less space we take, the more powerful we'll be: how advertising uses gender to invert signs of empowerment and social equality / Vickie Rutledge Shields -- Constructing a new model of ethnic media: image-saturated magazines as touchstones / Melissa A. Johnson -- Out of India: fashion culture and the marketing of ethnic style / Sujata Moorti -- Resuscitating feminist audience studies: revisiting the politics of representation and resistance / Radhika E. Parameswaran -- The changing nature of audiences: from the mass audience to the interactive media user / Sonia Livingstone -- The cultural revolution in audience research / Virginia Nightingale -- Practising embodiment: reality, respect and issues of gender in media reception / Joke Hermes -- Salsa as popular culture: ethnic audiences constructing an identity / Angharad N. Valdivia -- Race and crime in the media: research from a media effects perspective / Mary Beth Oliver -- The appeal and impact of media sex and violence / Jennings Bryant & Dorina Miron -- The role of interactive media in children's cognitive development / Ellen A. Wartella, Barbara J. O'Keefe and Ronda M. Scantlin -- The impact of stereotypical and counter-stereotypical news on viewer perceptions of Blacks and Latinos: an exploratory study / Michael C. Casas and Travis L. Dixon -- Where we should go next and why we probably won't: an entirely idiosyncratic, utopian and unashamedly peppery map for the future / John D. H. Downing -- All consuming identities: race, mass media and the pedagogy of resentment in the age of difference / Cameron McCarthy -- Expanding the definition of media activism / Carrie A. Rentschler -- Realpolitik and utopias of universal bonds: for a critique of technoglobalism / Armand Mattelart -- Intellectual property, cultural production, and the location of Africa / Boatema Boateng.