Microeconomics for managers [electronic resource]/ David M. Kreps.
Material type: TextPublisher: Princeton, New Jersey : Princeton University Press, [2019]Copyright date: ©2019Edition: Second editionDescription: 1 digital resource (xvi, 498 pages) : illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 0691182698
- 9780691182698
- 9780691182698
- 338.5024658 23
- HB172 .K746 2019
Item type | Current library | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Electronic Materials | CamTech Library | Digital Collections | 1 digital item | Available |
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Includes bibliographical references and index.
Part I: The economics of relationships -- Part II: Pricing with market power -- Part III: Bang for the buck: Optimization under constraint -- Part IV: Competitive markets -- Part IV: Uncertainty and information -- Index.
This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.
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