MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02438nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220707195446.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
220707b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783662647035 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783662647028 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.4012 BLE |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Edition number |
0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Blechschmidt, Jörg |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Trend management |
| Remainder of title |
how to effectively use trend-knowledge in your company |
| Statement of responsibility, etc. |
Jörg Blechschmidt. |
| 246 ## - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Quick Guide Trend management. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Berlin, Germany : |
| Name of publisher, distributor, etc. |
Springer |
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 116 pages |
| Other physical details |
charts |
| Dimensions |
22 cm |
| 490 ## - SERIES STATEMENT |
|---|
| Materials specified |
Business guides on the go. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1. About trends in general --<br/>Chapter 2. Excursus: Dealing with fuzzy information --<br/>Chapter 3. Trend analysis in companies --<br/>Chapter 4. Trend research: Collecting trend information --<br/>Chapter 5. Trend analysis: Understanding effects --<br/>Chapter 6. Excursus: Thinking traps in trend analysis --<br/>Chapter 7. Trend study: in-depth analysis of a trend --<br/>Chapter 8. Trend radar: overview of relevant trends --<br/>Chapter 9. Trend management as a corporate function --<br/>Chapter 10. A word in closing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
<br/>This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. Management. Planification stratégique. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Planification stratégique. |
| 843 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Photocopy |
| 887 ## - NON-MARC INFORMATION FIELD |
|---|
| Source of data |
CamTech Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
