MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02786nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220602183742.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220602b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783030539450 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783030539443 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
0 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.421 REY |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Edition number |
0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reyes-Mercado, Pável |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Fintech strategy |
| Remainder of title |
linking entrepreneurship, finance, and technology |
| Statement of responsibility, etc. |
Pável Reyes-Mercado |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cham, Switzerland |
| Name of publisher, distributor, etc. |
Palgrave Macmillan |
| Date of publication, distribution, etc. |
2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 200 pages |
| Other physical details |
illus. |
| Dimensions |
22 cm |
| 490 ## - SERIES STATEMENT |
|---|
| Materials specified |
Palgrave studies in democracy, innovation, and entrepreneurship for growth. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. The financial-entrepreneurial innovation-technology convergence --<br/>Chapter 1. How Fintech was born? --<br/>Chapter 2. Technological possibilities --<br/>Chapter 3. Entrepreneurship in the Fintech industry --<br/>Part II. Exploring opportunities in Fintech --<br/>Chapter 4. Dynamics of Fintech and the broad financial industry --<br/>Chapter 5. Financial consumer behavior and decision making --<br/>Chapter 6. Consumer segments in the Fintech market --<br/>Chapter 7. Differentiation and sustainable competitive advantage --<br/>Part III. Exploiting opportunities in Fintech --<br/>Chapter 8. Effectuation as a strategic approach --<br/>Chapter 9. Developing a product-market fit --<br/>Chapter 10. Measuring venture performance --<br/>Part IV. Broad outcomes of Fintech --<br/>Chapter 11. Societal outcomes of Fintech --<br/>Chapter 12. Designing a future for Fintech. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UNs Sustainable Development Goals. This book offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints. Pavel Reyes-Mercado is professor at Universidad Anahuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship |
| General subdivision |
Technological innovations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Finances |
| General subdivision |
Innovations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Finance |
| General subdivision |
Technological innovations. |
| 843 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Photocopy |
| 887 ## - NON-MARC INFORMATION FIELD |
|---|
| Source of data |
CamTech Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
