AI in Marketing, Sales and Service [electronic resource]: (Record no. 2327)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01857nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250717162305.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250717b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-3-319-89957-2 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-3319899565 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Edition number | 0 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gentsch, Peter |
| 245 ## - TITLE STATEMENT | |
| Title | AI in Marketing, Sales and Service [electronic resource]: |
| Remainder of title | How Marketers without a Data Science Degree can use AI, Big Data and Bots |
| Statement of responsibility, etc. | by Peter Gentsch (Author) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Springer |
| Date of publication, distribution, etc. | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 digital resource (280 pages) |
| 500 ## - GENERAL NOTE | |
| General note | November 7, 2018 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management.<br/><br/>This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.<br/>With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you:<br/><br/>how customer and market potential can be automatically identified and profiled;<br/>how media planning can be intelligently automated and optimized with AI and Big Data;<br/>how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter;<br/>how you can optimize Customer Journeys based on Algorithmics and AI; and<br/>how to conduct market research in more efficient and smarter way.<br/>A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors. |
| 887 ## - NON-MARC INFORMATION FIELD | |
| Source of data | CamTech Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | E-Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | CamTech Library | CamTech Library | Digital Collections | 07/17/2025 | 07/17/2025 | 1 digital | 07/17/2025 | E-Book |