Sell with a story : how to capture attention, build trust and close the sale /

Smith, Paul, 1967 July 3-

Sell with a story : how to capture attention, build trust and close the sale / Paul Smith. - xi, 290 pages ; 24 cm

Includes bibliographical references (pages 273-280) and index.

9780814437117 (hardcover) 9780814437124 (ebook)

2016017357


Selling.
Storytelling.
Sales management.
Communication in management.

HF5438.25 / .S6425 2017

658.85 SMI