The Lean Startup how constant innovation creates radically successful business

Ries, Eric

The Lean Startup how constant innovation creates radically successful business - Penguin Books Ltd 2011 - 320 p. 30 cm

Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.


English

0670921602 9780670921607


Business Innovation
Entrepreneurship
Innovations
Organizational effectiveness
New business enterprises

658.11 RIE