000			02779cam a22004338i 4500
001			21538050
003			OSt
005			20230119010938.0
008			200521s2020 nyu b 001 0 eng
010			_a 2020023580
020			_a9780367148706 _q(hardback)
020			_z9780429053696 _q(ebook)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5416.5 _b.C67 2020
082	0	0	_a658.8 COS _223
092			_20
100	1		_aCöster, Mathias, _eauthor.
245	1	0	_aStrategic and innovative pricing : _bprice models for a digital economy / _cMathias Cöster, Einar Iveroth, Nils-Göran Olve, Carl-Johan Petri and Alf Westelius.
263			_a2009
264		1	_aNew York : _bRoutledge, _c2020.
300			_apages cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	0		_aRoutledge research in strategic management
504			_aIncludes bibliographical references and index.
520			_a"This book provides a guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning. The book provides hands-on tools that are applied on three interconnected levels of analysis. First, the book shows how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper. Second, the book demonstrates how to construct a viable business model that enables an organisation to navigate in its vibrant ecology. And finally, and most importantly, it shows how to use innovative price models to realise and monetise the business model and its value offering, making the organisation and its partnerships sustainable. Models pertaining to the three levels of analysis are applied in rich case studies and examples from different countries. Special attention is paid to digitisation as an underlying theme. The book is grounded in several years of successful research and consultancy with private and public organisations that have benefited from understanding how to strategise through pricing in a digitised business economy"-- _cProvided by publisher.
650		0	_aPricing.
650		0	_aMarketing _xMathematical models.
650		0	_aBusiness planning.
700	1		_aIveroth, Einar, _eauthor.
700	1		_aOlve, Nils-Göran, _d1947- _eauthor.
843			_aPhotocopy
887			_2CamTech Library
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c802 _d802