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008			220707b |||||||| |||| 00| 0 eng d
020			_a9783662647035
020			_a9783662647028
040			_c0
082			_a658.4012 BLE
092			_20
100			_aBlechschmidt, Jörg
245			_aTrend management _bhow to effectively use trend-knowledge in your company _cJörg Blechschmidt.
246			_aQuick Guide Trend management.
260			_aBerlin, Germany : _bSpringer _c2022
300			_aix, 116 pages _bcharts _c22 cm
490			_3Business guides on the go.
505			_a Chapter 1. About trends in general -- Chapter 2. Excursus: Dealing with fuzzy information -- Chapter 3. Trend analysis in companies -- Chapter 4. Trend research: Collecting trend information -- Chapter 5. Trend analysis: Understanding effects -- Chapter 6. Excursus: Thinking traps in trend analysis -- Chapter 7. Trend study: in-depth analysis of a trend -- Chapter 8. Trend radar: overview of relevant trends -- Chapter 9. Trend management as a corporate function -- Chapter 10. A word in closing.
520			_a This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.
650			_aStrategic planning. Management. Planification stratégique.
650			_aStrategic planning.
650			_aManagement
650			_aPlanification stratégique.
843			_aPhotocopy
887			_2CamTech Library
942			_2ddc _cBK _n0
999			_c374 _d374