000 02938cam a2200457 i 4500
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003 OSt
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008 101102t20112011nyua b 001 0 eng
010 _a 2010043571
020 _a9781581157628 (pbk.)
040 _aDLC
_beng
_cDLC
_erda
041 _aeng
042 _apcc
050 0 0 _aZ246
_b.W56 2011
082 0 0 _a686.2 WHI
_222
084 _aDES012000
_aDES007050
_aDES007000
_2bisacsh
092 _20
100 1 _aWhite, Alex W.
245 1 4 _aThe Elements of Graphic Design :
_bSpace, Unity, Page Architecture, and Type /
_cAlex W. White.
250 _aSecond Edition.
260 _aNew York, NY :
_bAllworth Press,
_c[2011], ©2011
300 _avii, 215 pages :
_billustrations (some color) ;
_c26 cm
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (p. 207) and index.
520 _a"This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"--
_cProvided by publisher.
546 _aEnglish
650 0 _aGraphic design (Typography)
650 0 _aLayout (Printing)
650 0 _aType and type-founding.
650 7 _aDESIGN / Reference
_2bisacsh.
650 7 _aDESIGN / Graphic Arts / Typography
_2bisacsh.
650 7 _aDESIGN / Graphic Arts / General
_2bisacsh.
856 4 2 _3Cover image
_u978-1-58115-762-8.jpg
887 _2CamTech Library
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
_n0
999 _c307
_d307