000			02786nam a22002897a 4500
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005			20220602183742.0
008			220602b |||||||| |||| 00| 0 eng d
020			_a9783030539450
020			_a9783030539443
040			_c0
082			_a658.421 REY
092			_20
100			_aReyes-Mercado, Pável
245			_aFintech strategy _blinking entrepreneurship, finance, and technology _cPável Reyes-Mercado
260			_aCham, Switzerland _bPalgrave Macmillan _c2021
300			_axxv, 200 pages _billus. _c22 cm
490			_3Palgrave studies in democracy, innovation, and entrepreneurship for growth.
505			_aPart I. The financial-entrepreneurial innovation-technology convergence -- Chapter 1. How Fintech was born? -- Chapter 2. Technological possibilities -- Chapter 3. Entrepreneurship in the Fintech industry -- Part II. Exploring opportunities in Fintech -- Chapter 4. Dynamics of Fintech and the broad financial industry -- Chapter 5. Financial consumer behavior and decision making -- Chapter 6. Consumer segments in the Fintech market -- Chapter 7. Differentiation and sustainable competitive advantage -- Part III. Exploiting opportunities in Fintech -- Chapter 8. Effectuation as a strategic approach -- Chapter 9. Developing a product-market fit -- Chapter 10. Measuring venture performance -- Part IV. Broad outcomes of Fintech -- Chapter 11. Societal outcomes of Fintech -- Chapter 12. Designing a future for Fintech.
520			_aThis book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures. An analysis of strategies for Fintech and of cases from banked as well as non-banked and underbanked customer segments produces a framework based on effectuation, resulting in a final discussion of the broad societal outcomes of FinTech related to financial inclusion, the digital divide, and the UNs Sustainable Development Goals. This book offers scholars a comprehensive strategic view on FinTech from effectual, causal, and entrepreneurial innovation standpoints. Pavel Reyes-Mercado is professor at Universidad Anahuac, Mexico, where his research focuses upon the adoption of innovations, technology-enabled marketing, and entrepreneurial marketing. He is the author of Eco-Innovations in Emerging Markets and co-editor of Reverse Entrepreneurship in Latin America.
650			_aEntrepreneurship _xTechnological innovations.
650			_aFinances _xInnovations.
650			_aFinance _xTechnological innovations.
843			_aPhotocopy
887			_2CamTech Library
942			_2ddc _cBK _n0
999			_c284 _d284