| 000 | 01177cam a22003494a 4500 | ||
|---|---|---|---|
| 001 | 13915680 | ||
| 003 | OSt | ||
| 005 | 20220531025602.0 | ||
| 008 | 050330s2006 maua b 001 0 eng | ||
| 010 | _a 2005043864 | ||
| 020 | _a0072935898 (alk. paper) | ||
| 020 | _a9780072935899 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 041 | _aeng | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.M378 2006 |
| 082 | 0 | 0 |
_a658.8 PER _222 |
| 092 | _20 | ||
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2006. |
||
| 300 |
_axl, 638 p. : _bcol. ill. ; _c28 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 887 | _2CamTech Library | ||
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c254 _d254 |
||