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100 1 _aSharda, Ramesh
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240 1 0 _aBusiness intelligence
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245 1 0 _aBusiness intelligence, analytics, data science, and AI [electronic resource]/
_cRamesh Sharda, Oklahoma State University, Dursun Delen, Oklahoma State University, Efraim Turban, University of Hawaii.
250 _aFifth edition.
264 1 _a[United States] :
_bPearson,
_c[2024]
300 _a1 digital resource (xxx, 695 pages)
_billustrations
_c26 cm
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504 _aIncludes bibliographical references and index.
505 0 _aAn overview of business intelligence, analytics, and data science -- Descriptive analytics I : nature of data, statistical modeling, and visualization -- Descriptive analytics II : business intelligence and data warehousing -- Predictive analytics I : data mining process, methods, and algorithms -- Predictive analytics II : text, web, and social media analytics -- Prescriptive analytics : optimization and simulation -- Big data concepts and tools -- Future trends, privacy and managerial considerations in analytics.
520 _a"Analytics, Data Science, and Artificial Intelligence (AI) have become the technology drivers of today. All major companies and organizations are creating new organizational units focused on analytics to help them become more effective and efficient in their operations. Decision makers are using more computerized tools to support their work, and even consumers are using analytics tools, either directly or indirectly, to make decisions on routine activities such as shopping, health/healthcare, travel, and entertainment"-- Provided by publisher.
546 _aEnglish
650 0 _aBusiness intelligence
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