| 000 | 01346nam a22002657a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20220518235237.0 | ||
| 008 | 220518b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780749471033 | ||
| 020 | _a2014013409 | ||
| 020 | _a0749471034 | ||
| 040 | _c0 | ||
| 041 | _aeng | ||
| 092 | _20 | ||
| 100 | _aRyan, Damian | ||
| 245 |
_aUnderstanding Digital Marketing [electronic resource] _bMarketing Strategies for Engaging the Digital Generation _cDamian Ryan |
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| 250 | _a3rd ed. | ||
| 260 |
_bKogan Page _c2014 |
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| 300 |
_a1 online resource (436 pages) _billus. |
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| 520 | _aFull of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies, large and small, have harnessed social media, blogs, video, e-mail, mobile and search to boost their brand and engage with consumers. Covering a wide range of world-class, award-winning campaigns including Red Bull and Stratos, Peugeot: Let Your Body Drive, and Students Beans’ Freshersfields.com, The Best Digital Marketing Campaigns in the World II is an inspirational showcase of digital creativity | ||
| 650 |
_aBusiness & Economics _xIndustries |
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| 856 |
_uhttps://drive.google.com/file/d/1t9rwAlmxbai_2ye7T58Qbs4Wwwhpo5wK/view?usp=sharing _zPublic access |
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| 887 | _2CamTech Library | ||
| 942 |
_2ddc _cEM _n0 |
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| 999 |
_c228 _d228 |
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