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005			20220519014102.0
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020			_a9780620780599
020			_a0620780592
040			_c0
092			_20
100			_aStokes, Rob
245			_aeMarketing [electronic resource] _bThe Essential Guide to Marketing in a Digital World _cRob Stokes
250			_a6th Edition
260			_bThe Red & Yellow Creative School of Business _c2018
300			_a1 online resource (619 pages) _billus.
520			_aeMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more.
650			_aBusiness & Economics
650			_aSales & Marketing
856			_uhttps://drive.google.com/file/d/1vedlZ463X77RqihXKJ9pnfo_L5PouP7D/view?usp=sharing _zPublic access
887			_2CamTech Library
942			_2ddc _cEM _n0
999			_c223 _d223