000			04232cam a2200433 i 4500
001			23280646
003			OSt
005			20241229155005.0
008			230814s2024 mau 001 0 eng
010			_a 2023029121
020			_a9781647826390 _q(paperback)
020			_z9781647826406 _q(epub)
040			_aMH/DLC _beng _erda _cDLC _dDLC
042			_apcc
050	0	0	_aHD30.2 _b.G44 2024
082	0	0	_a658.4/0380285 _223/eng/20230925
092			_2R
130	0		_aGenerative AI (Harvard Business Review Press)
245	1	0	_aGenerative AI.
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2024]
300			_aix, 170 pages ; _c21 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aInsights you need series
500			_aIncludes index.
505	0	0	_tGenerative AI Will Change Your Business. Here's How to Adapt : The race is on to see which brands can deliver / _rDavid C. Edelman and Mark Abraham -- _tHow Network Effects Make AI Smarter : More users means more data for algorithms to make better predictions / _rSheen S. Levine and Dinkar Jain -- _tA Framework for Picking the Right Generative AI Project : How to identify the most valuable, and least risky, use cases for your company / _rMarc Zao-Saunders and Marc Ramos -- _tHow Generative AI Could Disrupt Creative Work : Three scenarios, and how to navigate them / _rDavid De Cremer, Nicola Morini Bianzino, and Ben Falk -- _tHow Generative AI Can Augment Human Creativity : Use it to promote divergent thinking / _rTojin T. Eapan, Daniel J. Finkenstadt, Josh Folk, Lokesh Venkataswamy -- _tHow Generative AI Will Change Sales : Microsoft and Salesforce have already rolled out sales-focused versions of this powerful tool / _rPrabhakant Sinha, Arun Shastri, and Sally E. Lorimer _tGenerative AI Has an Intellectual Property Problem : Strategies to help companies mitigate the legal risk and ensure they're in compliance with the law / _rGil Appel, Juliana Neelbauer, and David A. Schweidel -- _tAI Prompt Engineering Isn't the Future : Asking the perfect question is less important than really understanding the problem you're trying to solve / _rOguz A. Acar -- _t8 Questions About Using AI Responsibly, Answered : How to avoid pitfalls around data privacy, bias, misinformation, generative AI, and more / _rTsedal Neeley -- _tManaging the Risks of Generative AI : Guidelines for companies as they implement the next generation of AI tools / _rKathy Baxter and Yoav Schlesinger -- _tThe AI Hype Cycle Is Distracting Companies: By focusing on sci-fi goals, they're missing out on projects that create real value right now / _rEric Siegel.
520			_a"The world is stunned and transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear that they will transform the business landscape-exactly when and how much are still to be seen. Meanwhile, your smartest competitors already navigating the risks and reaping the rewards of this new technology. They're trying out new business models around generating text and code at astonishing speed. They're automating customer interactions in ways that were never before possible. And they're augmenting human creativity innovate in new ways. How can you take advantage of generative AI and avoid having your business disrupted? Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of this new technology, pick the right generative AI projects, and reinvent your business for the new age of AI"-- _cProvided by publisher.
650		0	_aArtificial intelligence.
650		0	_aBusiness _xData processing.
650		0	_aSuccess in business.
650		0	_aIndustrial management.
710	2		_aHarvard Business Review Press, _eissuing body.
776	0	8	_iOnline version: _aHarvard Business Review (Brighton, Massachusetts). _tGenerative ai _dBrighton : Harvard Business Review Press, 2024 _z9781647826406 _w(DLC) 2023029122
830		0	_aInsights you need from Harvard Business Review.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c2079 _d2079