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010 _a 2023931450
020 _a9781400226955
_q(hc)
020 _a1400226953
_q(hc)
020 _a9781400235346
_q(paperback)
020 _a1400235340
_q(paperback)
035 _a(OCoLC)on1371927732
040 _aQQ3
_beng
_erda
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050 0 0 _aHD62.7
_b.M555 2023
082 0 4 _a658.02 MIL
_223/eng/20230224
092 _20
100 1 _aMiller, Donald,
_d1971-
_eauthor.
245 1 0 _aHow to grow your small business :
_ba 6-step plan to help your business take off /
_cDonald Miller.
264 1 _a[New York, New York] :
_bHarperCollins Leadership, an imprint of HarperCollins,
_c[2023]
300 _axviii, 253 pages :
_billustrations ;
_c22 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
505 0 _aIntroduction: How do we "professionalize" our small business? -- Leadership. Step one: The cockpit : become a business on a mission -- Step one: Part two : define your key characteristics -- Step one: Part three : determine your critical actions - Marketing. Step two: The right engine : clarify your marketing message using the storybrand framework - Sales. Step three: The left engine : craft a million-dollar sales pitch - Products. Step four: The wings : optimize your product offering with the Product optimization playbook -- Overhead and operations. Step five: The body : streamline your overhead and operations with Management and productivity made simple -- Cash flow. Step six: Fuel tanks get control of your finances with Small business cash flow made simple -- How to install the small business flight plan.
520 _aThe author of the bestselling Building a StoryBrand discusses the ways that small business owners can identify and reach key customers, find and hire the best job candidates, and expand their business.
520 _a"Running a small business is no easy feat. As a small business owner, it's easy to get overwhelmed by the number of hats you have to wear to be successful. You started the business so you could share the product you love with the world, but logistics are getting in the way. Donald Miller knows this frustration all too well. He faced the same challenge when starting his company. While he knew his time was best spent creating content for small-business owners, he was constantly being torn away to focus on things he didn't understand. After several years of figuring it out, Donald has decided it's time to share what he learned." -- Amazon.com.
650 0 _aSmall business
_xGrowth.
650 0 _aSmall business
_xManagement.
650 0 _aSuccess in business.
650 7 _aSmall business
_xGrowth.
_2fast
_0(OCoLC)fst01121290
650 7 _aSmall business
_xManagement.
_2fast
_0(OCoLC)fst01121306
650 7 _aSuccess in business.
_2fast
_0(OCoLC)fst01137062
655 0 _aNonfiction.
655 4 _aNonfiction.
655 7 _aHandbooks and manuals.
_2fast
_0(OCoLC)fst01423877
655 7 _aHandbooks and manuals.
_2lcgft
776 0 8 _iOnline version:
_aMiller, Donald, 1971-
_tHow to grow your small business.
_d[New York, New York] : HarperCollins Leadership, an imprint of HarperCollins, [2023]
_z9781400228058
_w(OCoLC)1377524134
887 _2CamTech Library
906 _a7
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