000			02752nam a22002537a 4500
003			OSt
005			20240320095829.0
008			240320b |||||||| |||| 00| 0 eng d
020			_a9781511750172
020			_a1511750170
040			_c0
082			_a658.05 REI
092			_20
100			_aReinholdt, Eric W.
245			_aArchitect and Entrepreneur: _bA Field Guide to Building, Branding, and Marketing Your Startup Design Business Eric W. Reinholdt _cEric W. Reinholdt
260			_bCreateSpace Independent Publishing Platform _c2015
300			_a174 pages _c22 cm
490			_aArchitect and Entrepreneur Series
520			_aPart narrative, part business book; Architect + Entrepreneur is filled with contemporary, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem: Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you’re an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution: Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, “think big, start small, and learn fast.” It’s a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn’t a singular act; it’s a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you’ll be challenged to craft a brand and you’ll sell it using new technologies. Follow the guide sequentially and you’ll have both the tools and a profitable small business.
650			_aArts _xArchitecture
843			_aPhotocopy.
887			_2CamTech Library
942			_2ddc _cBK _n0
999			_c1541 _d1541