000 02409cam a2200481 i 4500
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008 180911t20192019njua b 001 0 eng d
010 _a 2018957922
020 _a0691182698
_qhardcover
020 _a9780691182698
_qhardcover
020 _a9780691182698
035 _a(OCoLC)on1081408784
040 _aS7Z
_beng
_cS7Z
_erda
_dOCLCO
_dOCLCF
_dYDXIT
_dCHVBK
_dOCLCO
_dUY0
_dDLC
042 _alccopycat
050 0 0 _aHB172
_b.K746 2019
082 0 4 _a338.5024658
_223
092 _20
100 1 _aKreps, David M.,
_eauthor.
245 1 0 _aMicroeconomics for managers [electronic resource]/
_cDavid M. Kreps.
250 _aSecond edition.
264 1 _aPrinceton, New Jersey :
_bPrinceton University Press,
_c[2019]
264 4 _c©2019
300 _a1 digital resource (xvi, 498 pages) :
_billustrations ;
_c26 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 2 _aPart I: The economics of relationships -- Part II: Pricing with market power -- Part III: Bang for the buck: Optimization under constraint -- Part IV: Competitive markets -- Part IV: Uncertainty and information -- Index.
520 _aThis is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems.
650 0 _aMicroeconomics.
650 0 _aIndustrial management.
650 7 _aIndustrial management.
_2fast
_0(OCoLC)fst00971246
650 7 _aMicroeconomics.
_2fast
_0(OCoLC)fst01019730
650 7 _aMikroökonomie
_2gnd
650 7 _aBusiness economics
_2gnd
887 _2CamTech Library
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
942 _2ddc
_cEM
_n0
999 _c1272
_d1272