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020 _a9781472966209
040 _c0
082 _a658.406 BAS
092 _20
100 _aBashforth, Kirsty
245 _aCulture shift :
_ba practical guide to managing organizational culture
_cKirsty Bashforth (Author)
260 _aLondon
_bBloomsbury Business
_c2019
500 _aOriginally published in Britain in 2019 Includes index
505 _antroduction Why Bother Setting It Up The Hard Yards Getting to the Other Side Book on a Page Epilogue Acknowledgements Index
520 _aNowadays, stakeholder consideration focuses as much on an organization's culture as it does on the bottom line - employees want to work for a company that has clear values and an engaging environment; customers and clients want to know they're supporting a worthwhile brand; and investors look to back socially responsible companies with good organizational health. Too often, too many businesses see culture change as a project with a defined end point once the project is considered 'done', the dominant culture re-emerges and things go back to how they were. Culture Shift guides organizations on how to do things differently, ensuring that culture really does shift (with minimal budget and no external consultants) and putting culture permanently at the core of running the business. Founded on behavioural economics, Culture Shift recognises that people do not always make average assumptions or follow rational logic. Changing a culture, therefore, is not about telling people what to do and expecting them to fall neatly in line - it's about identifying where they are now and how they make decisions, in order to help them form new habits to create a sustainable culture shift, from the very top of the organization's workforce to the bottom. Using her extensive experience, Kirsty Bashforth outlines exactly what it takes to oversee sustainable culture change in an organization. The book explores how to communicate cultural expectations to a number of stakeholders; implement new, lasting habits in the workforce; effectively measure and track organizational culture; as well as deal with pushback from senior leadership when, as time passes, the planned culture shift risks falling lower on their agenda
650 _aOrganizational change
650 _aOrganizational change
942 _2ddc
_cBK
_n0
999 _c1073
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