TY  - BOOK
AU  - White,Alex W.
TI  - The Elements of Graphic Design: Space, Unity, Page Architecture, and Type  
SN  - 9781581157628 (pbk.)
AV  - Z246 .W56 2011
U1  - 686.2 WHI  22
PY  - 2011///], ©2011
CY  - New York, NY
PB  - Allworth Press
KW  - Graphic design (Typography)
KW  - Layout (Printing)
KW  - Type and type-founding
KW  - DESIGN / Reference
KW  - bisacsh
KW  - DESIGN / Graphic Arts / Typography
KW  - DESIGN / Graphic Arts / General
N1  - Includes bibliographical references (p. 207) and index
N2  - "This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies.  This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"--
UR  - 978-1-58115-762-8.jpg
ER  -