The
Elements of Graphic Design
Space, Unity, Page Architecture, and Type
White, Alex W.
creator
text
bibliography
nyu
New York, NY
Allworth Press
[2011], ©2011
2011
2011
Second Edition.
monographic
eng
vii, 215 pages : illustrations (some color) ; 26 cm
"This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"--
Alex W. White.
Includes bibliographical references (p. 207) and index.
English
Graphic design (Typography)
Layout (Printing)
Type and type-founding
DESIGN / Reference
DESIGN / Graphic Arts / Typography
DESIGN / Graphic Arts / General
Z246 .W56 2011
686.2 WHI
DES012000 DES007050 DES007000
9781581157628 (pbk.)
2010043571
978-1-58115-762-8.jpg
978-1-58115-762-8.jpg
DLC
101102
20220617001123.0
16528919
eng