02938cam a2200457 i 4500
16528919
OSt
20220617001123.0
101102t20112011nyua b 001 0 eng
2010043571
9781581157628 (pbk.)
DLC
eng
DLC
rda
eng
pcc
Z246
.W56 2011
686.2 WHI
22
DES012000
DES007050
DES007000
bisacsh
0
White, Alex W.
The Elements of Graphic Design :
Space, Unity, Page Architecture, and Type /
Alex W. White.
Second Edition.
New York, NY :
Allworth Press,
[2011], ©2011
vii, 215 pages :
illustrations (some color) ;
26 cm
text
rdacontent
unmediated
rdamedia
volume
rdacarrier
Includes bibliographical references (p. 207) and index.
"This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"--
Provided by publisher.
English
Graphic design (Typography)
Layout (Printing)
Type and type-founding.
DESIGN / Reference
bisacsh.
DESIGN / Graphic Arts / Typography
bisacsh.
DESIGN / Graphic Arts / General
bisacsh.
Cover image
978-1-58115-762-8.jpg
CamTech Library
7
cbc
orignew
1
ecip
20
y-gencatlg
ddc
BK
0
0
0
ddc
0
0
CamTech
CamTech
FAB
2022-06-17
2
686.2 WHI
CamTech 000826
2023-06-16 00:00:00
2023-06-15
1
2022-06-17
BK
307
307