TY  - BOOK
AU  - Ryan, Damian
TI  - Understanding Digital Marketing [electronic resource]: Marketing Strategies for Engaging the Digital Generation
SN  - 9780749471033
PY  - 2014///
PB  - Kogan Page
KW  - Business & Economics
KW  - Industries
N2  - Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies, large and small, have harnessed social media, blogs, video, e-mail, mobile and search to boost their brand and engage with consumers. Covering a wide range of world-class, award-winning campaigns including Red Bull and Stratos, Peugeot: Let Your Body Drive, and Students Beans’ Freshersfields.com, The Best Digital Marketing Campaigns in the World II is an inspirational showcase of digital creativity
UR  - https://drive.google.com/file/d/1t9rwAlmxbai_2ye7T58Qbs4Wwwhpo5wK/view?usp=sharing
ER  -