Understanding Digital Marketing [electronic resource] Marketing Strategies for Engaging the Digital Generation
Damian Ryan
- 3rd ed.
- Kogan Page 2014
- 1 online resource (436 pages) illus.
Full of behind-the-scenes insights into campaign strategy, implementation and results, it explores how businesses and agencies, large and small, have harnessed social media, blogs, video, e-mail, mobile and search to boost their brand and engage with consumers. Covering a wide range of world-class, award-winning campaigns including Red Bull and Stratos, Peugeot: Let Your Body Drive, and Students Beans’ Freshersfields.com, The Best Digital Marketing Campaigns in the World II is an inspirational showcase of digital creativity